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Same Author Name Articles
【With the same author name:【Ding Hao】 Found 1 articles】
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| F270
The More, the Better or Going Too Far is as Bad as Not Going Far Enough? A Literature Review of Choice Overload and Consumer Decision-making Behavior
Liu Nan
,
Li Aimei
,
Ding Hao
, et al
Traditional marketing argues that the choice of commodities should be the more, the better, and diversified commodities can attract consumers and lead to the rise in market share. But the ...
First published at: Sep 01, 2017
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ESI
doi:
10.16538/j.cnki.fem.2017.09.006
Foreign Economics & Management
, Vol. 39, Issue 09
, pp. 70 - 82
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Journal of Shanghai University of Finance and Economics
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